Topshop Brand Analysis and Ethos

Topshop is an established British, multinational retail brand, that offers affordable fast fashion. Majoring in up-to-the-minute affordable style, Topshop's brave and irreverent approach has endeared the brand to fashion conscious shoppers and industry insiders alike.

What makes Topshop the brand it is?

• It is the single biggest supporter of emerging design talent in the UK. The brand has sponsored the NEWGEN (new generation) scheme at London Fashion for a decade.
• The only high street brand to show on schedule at London Fashion Week with in-house designed Unique
• High fashion/industry associations e.g. Kate Moss, Karlie Kloss, Christopher Kane, Jonathon Saunders etc.
• It manages to appeal to a variety of demographics due to the fact it attracts women at various points in their life, and in a variety or professions/roles e.g. student, profession or A-List star.

What do they sell?

• Clothing
• Shoes
• Accessories
• Make-up

What brands are they selling?

• Absence of colour
• Adidas
• And finally...
• Band of Gypsies
• Beautymart
• Brashy
• Calvin Klein
• Casio
• Carvela
• Daniel Wellington
• Dr. Marten's
• Ecapology
• Ellesse
• Glamorous
• Goldie
• Hanky Panky
• Jaded
• Jovonna
• Kappa
• Kurt Geiger
• L'Agent by Agent Provocateur
• Lavish Alice
• Limit
• Love
• Marc B
• Miss KG
• Motel
• Nixon
• Oh My Love
• Olivia Burton
• Orelia
• Pretty Polly
• Project Social T
• Quay Sunglasses
• Rare
• Ray-Ban
• Religion
• Shore Projects
• Skinnydip
• Spanx
• Tee&Cake
• TFNC
• Tommy Hilfiger
• Twin Sister
• UNIF
• Wal G
• Wonderbra
• Wyldr

The variety of brands that they stock, supports the diversity of people they're reaching under their target market. There are some quirky individual brands, some designer and ones to suit various demographics. There is a real variation.