Topshop competes on a regular basis with other companies such as H&M, River Island, Zara and ASOS. These retail stores or online market places offer fashion fashion that appeals to the same age range as Topshop (although Zara has a larger wide spread appeal age wise).
Topshop remains however at the top of their game by offering the diversity in garments and accessories that their target market require. The Topshop shopper is savvy and want to intertwine their personal style with the latest fashions.
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